The squeals of delight sounded more like a Beatles concert than the arrival of First Lady Michelle Obama at The Fresh Grocer, a supermarket in an inner-city North Philadelphia neighborhood where 95 percent of the children are entitled to free school breakfasts and lunches.
The cameras were flashing and small children were being hoisted on parents’ shoulders in order to shake her hand.
Friday morning was the beginning of a two-day effort by Mrs. Obama, who in fact is something of a rock star, to promote Let's Move, her campaign to eliminate childhood obesity by encouraging children to exercise more and eat healthier foods.
Using a combination of folksiness and humor—often self-deprecating, sometimes at her husband’s expense—she tells hard truths about the toll childhood obesity is taking on almost one-third of children today, most of them poor, and how she thinks her Let’s Move initiative may reverse the trend.